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Why Craft Beers Are So Popular

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If you’re interested in why there has been a recent explosion in the growth of the craft beer market, continue reading. Craft beers have overhauled cocktail hour. As you’ll discover a few of the key factors behind craft beer’s monumental success in the past few years.

Why Craft Beers Are So Popular

Consumers have a preference for locally brewed beers:

Over the past few years, there has been a marked shift in consumer demand and consumers now have a preference for supporting local businesses and local breweries. This change in consumer behavior has been influenced by the green movement as a growing number of individuals are choosing to stop purchasing imported beers in favor of purchasing beers that have been locally crafted.

Craft beers are typically stronger than traditional beers:

As millennials have a preference for beers which boast a high alcohol content, as a generation a large portion of millennial drinkers opt to drink craft beer for its high alcohol content. However, if you’re not a fan of full flavored beers, there’s no need to be worried, as there are plenty of craft beers such as blonde pale ales, that you may be interested in sampling instead. As pale ales have lower alcohol content than typical full strength craft beers.

Craft beers are often manufactured using locally sourced ingredients:

Another reason why craft beers are popular is that they are crafted using fresh, locally sourced ingredients. Which gives each craft beer its own distinctive flavor profile, just as wine grown in different types of soils and regions differs in taste. So if you like the idea of sampling beers that have unique tastes, it’s well worth trying out a few craft beers from different regions. As an example you may want to try a craft beer from Melvin Brewing. As it offers award winning craft beers from Montana.

They often have eye catching bottles and cans:

Another reason why craft beers are popular is that they often have eye-catching bottles and cans. For example, it’s not unusual to find fun, cartoon designs on the outside of craft beers and bottles. So if you’re sick of the look of generic beers, it’s a great idea to browse the craft beers that are on offer at your local bar or grocery store. Although, of course, you also have the option of purchasing craft beers from around the world.

Drinking craft beer can be a way of expressing your personality:

As the different types of craft beers are so distinctive, the craft beer that you choose to drink when you’re out and about can also tell people a lot about your personality. For example, if you choose to order a beer from a local brewery, you’re effectively showing everyone that you care about your local community and are conscious about the environment.

So if you were curious as to why craft beers are becoming insanely popular around the world, hopefully the points which are listed above have helped answer your question. As craft beers will only increase in popularity with time!


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